An interesting article about some things you may not have
considered when choosing your pet's food. Submitted to
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10 Secrets Pet Food Companies Don't Want You To Know Plain Text Version
5 More Pet Food Secrets Revealed Plain Text Version or read online below.
Click here to read "10 Secrets" online The article starts after the contest pictures.
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The second installment received from the same author on 5/20/2000:
FIVE MORE PET FOOD SECRETS REVEALED
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1. Life Stage Concept - Bogus -----------------There is only one justification for making pet foods for young,
middle aged and older dogs and that is SHELF SPACE. The company
that introduced golf ball sized dog food kibble way back when
also dreamt up this notion. Ask yourself, "In the wild, do
wolves or bobcats seek out different prey according to how old
they are?" The whole notion is absurd. Call the maker of your
pet food brand and ask them to support the assertion that puppies
need a different food than adults. True, a puppy needs to eat
more and active dogs need to eat more than inactive dogs. But
does the bag have to be another color and cost more? Hmmmm....
Pet foods routinely display a notice declaring, "Complete and
Balanced for all life stages". Oh, if this is true, why do we
need the other 5 types you offer then? Even some dog biscuits
have this lunacy printed on the package. The facts are these:
Find the best pet food you can and use it from youth to old age.
If it is a commercial brand, understand it has strengths and
gaps. Fill in the gaps yourself. The "best" pet food would be
a brand that is naturally preserved, highly digestible (whole
ingredients) and that doesn't contain stool hardeners or dyes.
The biggest gap is the lack of enzymes which are cooked to death.
2. What "Complete and Balanced" Really Means -----------
This sweet sounding but vacuous tag really means that whatever is
in the package will keep the animal alive sufficiently long to
reproduce itself if fed as a sole ration. That's ALL it means.
Most pet owners would prefer to have their dog or cat live beyond
10 months however. The responsibility for finding and feeding a
good diet is on the owner. Don't be satisfied with empty slogans.
3. What's "Fresh" about a food that's 13 months old? -------
When buying pet food, look for a fresh bag. What's that? You
can't read some production code that substitutes letters for
numbers and dates. Maybe you're not supposed to understand that
that bag is 13 months (or 17 months) old. Nutrients degrade over
time if exposed to air. Unless you are buying frozen, freeze-
dried or vacuum sealed, its best to get the most recently made.
Pet food manufacturers like to have a shelf life of 18 months.
To get it, they use preservatives to keep oxygen from interacting
with the oils (fats) in the food and turning them rancid. Fine,
but this isn't an all or none process. It happens over time.
Additionally, the vitamins and minerals also degrade over time.
While you're talking to your pet food maker, ask how to read the
date code on their bags if it isn't reasonably clear. Then, buy
the freshest bag you can find. Best bet, feed frozen or freeze-
dried food with some good real ingredients mixed in.
4. The Joke about "Lite" Diets ----------------------
So, your pet is overweight. How did that happen anyway? There
is really no mystery here. Too many calories, too little activity.
Wait! The fix is right here in the bag marked, "Lite and Fit".
Right? Doubtful at best. Since the advent of these "Lite" diets,
has there been a decrease in the number of overweight pets? Hmmmm...
These are major profit centers for the makers. They contain less
meat and fat (the costlier) ingredients and more (much) of the
grains and fillers to reduce the number of calories. Then, guess
what? You get to pay more! Guess what again? Your pet won't lose
weight! Fact is, your pet will feel even less like moving around
with a belly full of chaff than formerly with another diet. Don't
buy into this ruse. It is much better to feed a good food in the
amount sufficient to provide the calories for the desired body weight
and to INCREASE the activity level by 300%. You've heard it said,
"Diet without exercise doesn't work". That's true for pets as well.
5. Those Oh-So-Expensive Rx Diets---------------------
This will undoubtedly rankle some folks. Oh well... A company in
Kansas makes a line (a BIG line) of prescription only foods that
get dispensed through vets. First, they diagnose then they prescribe
and sell you the "medicine". Hmmmm, this isn't allowed on the
people side is it? Have you ever read the label on this bag of
stuff that cost you dearly? See any "medicine" in there? See
anything that could possibly justify the price? Not to pick on
one company alone, many want in on this cash cow and are beating
each other up to get the vet's push. Shine the light over here!
This practice is suspicious at best and deplorable at worst.
You have an ailing pet and now we'll saddle you with expensive
pet food forever. Ask your vet instead what to control in the
animal's diet. Hopefully, he or she knows. Some of these "foods"
are so low in one aspect or high in another that they actually
should be medically managed while fed. Problem is, they aren't.
Another problem is that they don't usually solve anything unless
other methods are undertaken and get owner compliance. There is
no magic in that overpriced bag. Don't rely on it to fix problems.
Best bet... find out what caused the malady and if your pet's diet
can be modified to prevent recurrence, modify it.
Author's Note:
First, the obligatory disclaimer. These are my opinions formed over a period of 15 years inside the pet food industry. If there are any errors in the above article, they are mine. Nobody paid me a penny to express any of this. It was written because it needed to be said to enlighten and alert the pet loving Public and to act as a minute counterbalance to the daily barrage of pet food hype foisted on us.
Your pets depend on you to make the right choice when it comes to feeding them a nutritious diet. Their quality of life is at stake. Become a label reader! Take the time to bone up on nutrition. Call the Company if you have questions. Most have a toll free number on their bag. Ask to speak to a Nutritionist or the person who formulated the food you are using. Dig until you are satisfied or until you know it's time to switch to another food (or manner of feeding). You might look into the B.A.R.F. movement that is growing rapidly. That's a rather graphic acronym for "Bones And Raw Food". The next step in pet food (beyond "kibble") is already in the works. For your pet's sake, don't be content with the miserable status quo.
Not all currently available pet foods are totally rotten and not all companies engage in the above practices. Some are much better and more ethical than others. It is far beyond the scope of this ditty to list them or to make specific recommendations. You are the boss. Now, you're the boss with the inside track on what to watch out for. Please take your pet's diet seriously. It's the right thing to do. Feel free to pass this article along to interested parties. An informed public will generate change.